Privacy NoticeData to Decisions Analytics customer privacy notice
This privacy notice tells you what to expect us to do with your personal information.Contact details
Email
[email protected]What information we collect, use, and why
We collect or use the following information to provide and improve products and services for clients:
Names and contact details
We collect or use the following personal information for dealing with queries, complaints or claims:
Names and contact details
Purchase or service history
Correspondence
Lawful bases and data protection rightsUnder UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for.Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.Your right to erasure - You have the right to ask us to delete your personal information.Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.Your right to object to processing - You have the right to object to the processing of your personal data.Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here.
If you make a request, we must respond to you without undue delay and in any event within one month.To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.Our lawful bases for the collection and use of your dataOur lawful bases for collecting or using personal information to provide and improve products and services for clients are:Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:To carry out services offeredOur lawful bases for collecting or using personal information for dealing with queries, complaints or claims are;Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.Where we get personal information from
Directly from youHow long we keep informationWe will keep your information on file for 2 years unless you tell us otherwise.How to complainIf you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.The ICO’s address:Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AFHelpline number: 0303 123 1113Website: https://www.ico.org.uk/make-a-complaintLast updated - 28th March 2025